Read more product reviews from more varied publications. You will see that there is a range of accountability in the sourcing of the product. Not all of it is direct marketing.

However, you can expect all of it to be ideologically consumerist.

That definitely happens some of the time, in some places. Journalism still exists, however.

Product reviews require more than a ‘test drive’.

Nike’s new IrisNet profit-sharing plan nicely puts a stylish glow on my shoe logos when the fashionably discreet LaceCam notices the right eyes noticing my shoes, and at this rate I will pay the shoes off in 54 months!