If your current plan is to buy the latest and greatest phone today, sell it in two years, and then buy a new top of the line phone, then Apple’s new lease program looks like an attractive option. They’ve priced it such that, over the course of the lease, you end up paying about the cost of purchasing the phone minus its resale value. Leasing looks convenient because it saves you from having to find a buyer.
It also keeps phones out of the secondary market, which benefits Apple. Off lease phones are used for warranty replacements, or sold as refurbished through official storefronts instead of person to person.
If your current plan is to buy the latest and greatest phone today, sell it in two years, and then buy a new top of the line phone, then Apple’s new lease program looks like an attractive option. They’ve priced it such that, over the course of the lease, you end up paying about the cost of purchasing the phone minus its resale value. Leasing looks convenient because it saves you from having to find a buyer.
It also keeps phones out of the secondary market, which benefits Apple. Off lease phones are used for warranty replacements, or sold as refurbished through official storefronts instead of person to person.