Dear loyal fans:
I’m your old friend, Xu Qi.
I remember when we returned to China seven years ago; we had absolutely nothing—just a yellow banner reading ‘Dare to Go Beyond the Ranks’ and a group of young people full of hope.
Over the past several thousand days and nights, it is you who, through your constant support and feedback, have helped us build this young, fearless brand.
We’ve experienced what it’s like to break with convention together; it’s been a truly thrilling journey, and it’s certainly been a lot of fun.
For a young brand, learning to ‘focus’ often
It takes even more courage than simply ‘carrying on as before’.
Today, I would like to be frank with you all: realme will be hitting the pause button on the Chinese market. This is a decision that has been carefully considered. From now on, we will concentrate our resources on expanding our presence in overseas markets, focusing on performance and gaming, and bringing cutting-edge technology to the world.
To all Chinese users who have chosen realme, please rest assured that the OPPO official team will take full responsibility for the continued sales and after-sales warranty of existing realme models. As for system updates, once the next generation of ColorOS is released, realme users will be able to update to the ColorOS system when they receive the update notification. We guarantee that all your rights and entitlements will be safeguarded.
This is a rational shift in direction. Over the past few years, I have gained three of the most precious things: the courage to push beyond my limits, the joy of progress, and your love. These memories of ‘pushing beyond my limits’ will become the source of our courage as we set out for new challenges on the global stage.
Thank you all from the bottom of our hearts; thank you to everyone who has ever shared this with us
For true fans of this blend of youthful vigour and sharp edge.
In the days to come, I sincerely hope that each and every one of you, with your courage,
Let us continue to believe that the spirit of daring to think beyond one’s station lives on; that small shoulders can bear great dreams; and that changing the world does not require seniority or hierarchy!
May we all continue to forge ahead on our respective paths, daring to aim higher!
16 July 2026
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