I think “most” is doing a lot of lifting here. I think most people are eco conscious if you ask them about the details. But either don’t have the means or are actively brainwashed into not doing the right thing.

Or to put another way, I think almost everyone will say that they don’t want pig shit in a river. But half of them are brainwashed to believe that it’s environmental regulation that’s causing companies to do that, or that it’s literally impossible to do better.